A balanced focus on brands while responding to emerging consumer trends.
We are a networked global organization that combines the benefits of scale with deep local intimacy required to win in the marketplace. We deliver results through many different operating environments by continuously improving our world-class marketing and innovation, revenue growth management and integrated execution with our franchise bottling partners.
There is a significant long-term growth opportunity for both the industry and our company. We operate in a global beverage industry that has a long, sustained track record of driving growth, and there is compelling long-term growth potential for us across the world.
(a) Number of times industry retail value growth has been within a % range on a 3-year CAGR basis
(b) Data represents internal estimates of top 37 markets
(c) Represents population that does not consume commercial beverages
(d) Represents Weekly+ drinkers
Over the past three decades, the beverage industry has benefitted from a relatively consistent pattern of growth. In developed markets, which comprise approximately 20% of the global population, The Coca-Cola Company has significant headroom to gain share from competitors. In developed markets, nearly 90% of the population drinks commercial beverages, yet only about 30% of this population drinks a Coca-Cola Company product at least once per-week. In developing and emerging markets, which comprise approximately 80% of the global population, the majority of potential drinkers do not consume any commercial beverages. The Coca-Cola Company has a significant opportunity to develop the beverage industry from the ground up. We believe both the scale of the Coca-Cola system and our growth mindset are key differentiations to satisfy the evolving daily needs of people throughout the world.
